True North. Some would describe it as a calling, some, a vocation. For us, it is more than the name of our shop. It is more than a collection of garments, more than a transaction. It is the very reason why we get up in the morning. It is the conscious decision to bring positivity into the world, to share with our community the fruits of our labor. It is our way to communicate something greater than the sum of our parts. North isn’t just a store, it is the gateway into our world. North is us, it is you, it is all of us. Welcome to our journey.