The second new brand is Knowledge Cotton Apparel. The story of Danish menswear brand KnowledgeCotton Apparel began in 1969, when Jørgen Mørup opened a small textile company in the city of Herning. Since the beginning, Jørgen Mørup focused on sustainable principles, and based on his early initiative, KnowledgeCotton Apparel was founded in 2008 by his son Mads Mørup and today, the company has grown into an accomplished international sustainable menswear brand.
Last but certainly not least is Velva Sheen. The historic jersey brand of choice among the US Marine Corps, the Ohio-based brand continues to produce the kind of timeless basics that no wardrobe can be without. Staying true to their American roots, each piece is manufactured within the USA to the same exacting standards that the label was founded on in 1932.