We all revere the heroic men of the Second World War. They stood up for what they believed in and were not afraid to take action to fight for their beliefs. Tough and strong, they did what they said and said what they meant.
Plain and simple, they were the brave ones.
Edward Cunningham was strong in every sense of the word. He was not afraid of anything, and not in an arrogant way but in a matter of fact kind of way. When you come from a generation that faced the Great Depression and then survive 25 missions of bombing German submarines — I suppose little rattles you.
Having a man like that in your life certainly is impactful. It changes your outlook on life. Impressing an older sensibility gained from years of listening to stories and looking at the photos of how it once was.
North Menswear speaks loudly to Edward Cunningham's influence. If you really look and break down the products we select, it's what our grandfathers wore. Selvedge denim. Chambray shirts. Pocket tees. Boots. We could go on.
It's not about trends but timeless apparel that meets function. These items have stood the test of time for a reason and we can thank our grandfathers for that.