Happy Father's Day from The Den In Laguna & North Menswear

June 13, 2017

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Morning Refresh

April 26, 2017

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Top Spring Looks For Right Now

April 26, 2017

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Outerknown's Strong Message

March 03, 2017

Outerknown Spring Delivery.
This year Outerknown has a big message: IT"S NOT OK.
#ITSNOTOK is a giveback campaign aimed at supporting and spreading awareness for urgent environmental issues. Because of Outerknown's deep coastal roots, their first focus is protecting the ocean. By donating 100% of profits from the ITSNOTOK tee shirt to Ocean Conservancy, the world's leading oceanic nonprofit, Outerknown hopes to make a much needed impact. Help them share the message and raise awareness for our ocean and our planet!
Wear the Shirt. Be the Change.
100% OF ITSNOTOK PROFITS support Ocean Conservancy and their mission to clean & protect the ocean for generations to come.
Not only are we seeing this important message come across but included in the collection are some incredible pieces for the season.
Take a minute and have a look.

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Morning Ride

December 09, 2016

We met up with a good friend for a morning ride to test out the Dartmoor Denim Jacket and the Brooks Chino. Turns out that both were perfect compliments to the vintage Honda CB 360. 
Photos: Alan Gomez
Model: Kohlman Verheyen  

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NORTH Fall '16

October 13, 2016

North Fall '16 is a collection of classic essentials all made in Los Angeles. The collection comprises of 4 timeless pieces:

Its a perfect broken in denim jacket based on a vintage type 3 but cleaned up and simplified. Followed by a classic CPO Shirt Jacket with an incredible dead stock fabric that once you touch it, you'll have to have it. Then we've got our chambray shirt, which we simplified so its a little less workwear and a little more versatile. You can wear it so many ways. And finally our chinos, which we worked hard on the fit of these pants. They've got a touch of a higher raise for comfort and then we really spent time on the taper of the leg and in my opinion we achieved a perfect fit for a chino. The great thing about the collection is you can literally wear all the pieces together; each compliments one another well and that was my intention.

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RGT Fall 2016

September 02, 2016

Rogue Territory's Fall Collection this year is our favorite we've seen thus far. Hope you enjoy!
Photos by Samantha Meseroll 
Model Drew Meseck 

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Summertime Stop In Santa Barbara

July 14, 2016

Devin from Outlined Cloth and I met in Santa Barbara for a quick shoot with some great Summer menswear. 
All photos by Marlene Martinez 

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Freenote Cloth's Trail No.1 Does Malibu

June 21, 2016

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Saline by Stefan Junir

June 07, 2016

The ocean has been a constant in my life. An ever present source of vitality, a safe heaven where all worries melt away, a joyful exit from the day to day and a consistent inspiration. 
John F. Kennedy said it well:
"I really don't know why it is that all of us are so committed to the sea, except I think it's because in addition to the fact that the sea changes, and the light changes, and ships change, it's because we all came from the sea. And it is an interesting biological fact that all of us have in our veins the exact same percentage of salt in our blood that exists in the ocean, and, therefore, we have salt in our blood, in our sweat, in our tears. We are tied to the ocean. And when we go back to the sea - whether it is to sail or to watch it - we are going back from whence we came."
Local photographer, Stefan Junir, captured some incredible "Saline" images on film recently and was nice enough to share with us. 
All photos by Stefan Junir 

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Take A Tour Of The Shop

May 17, 2016

Here's a little look at the shop. Hope you enjoy!
All photos by Samantha Meseroll 

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Everyday Casual

April 22, 2016

All Photos: Samantha Meseroll 
Model: Drew Meseck 

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Outlined Cloth Does Spring Style

April 01, 2016

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North's New Crew Neck Field Testing

November 08, 2015

Yesterday, we caught up with writer / surfer / climber Ted Reckas as he was gearing up for a climbing trip. We took this opportunity to send Ted out with one of our new North Crew Neck Sweatshirts for some serious field testing. Looking forward to the feedback. 

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The Chore Shirt by Taylor Stitch

October 30, 2015

The Chore Shirt from our friends at Taylor Stitch... a must have! Made from 7-oz 100% natural seeded cotton duck canvas makes for one incredible shirt! Drew Meseck takes it for a test run and comes back raving about the shirt. Have a look!
All photos by Samantha Meseroll 

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It's Hard To Take This Sweater Off

October 19, 2015

The Outerknown Jetlag Sweater is another Fall favorite with it's comfort and construction. Made from organic cotton and alpaca, it will certainly keep you cozy on the coolest of Fall days.  You can see for yourself that it's a no nonsense, easy to wear, beautiful sweater. 
All photos by Samantha Meseroll 

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Favorite Fall Flannel

October 02, 2015

With Fall upon us, we wanted to share one of our favorite fall flannels.  Made from a deadstock 100% Cotton Plaid Flannel, this must have from Favorite Pastime has an amazing lived in feel. It's like wearing your best vintage flannel but better!! Drew Meseck shows the flannel at home while Samantha Meseroll captures the moments. 

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Versatile Staples

September 24, 2015

There is something to be said about good staples in clothing. Every guy needs them. They are the building blocks of a well put together man. Here we wanted to highlight a great pair of jeans and a great oxford. Both are a must have and can be worn so many ways. Below you will find five looks all with the same oxford and same pair of jeans. 
*Keep it casual*
Throw on your favorite jeans, white tee and oxford. Pair it all with a classic ball cap and white sneakers. Wear it to the park with your kids or to a lunch with friends...EASY! 
- Hat, North Ebbets Ball Cap
- Sunglasses, Garrett Leight Angelus
- Tee, North Shop Pocket Tee
- Oxford, Taylor Stitch Everyday Oxford
- Jeans, Imogene+Willie Barton
- Watch, Techne Merlin 245 
- Sneakers, Converse Jack Purcell 
*Everyday wear*
This is pretty much what we wear daily. Very slight change from the first look but still a totally new look. Button the shirt up, change the sneakers for a pair of Chukka boots and swap the sunglasses for a metal frame...its that easy!! 
- Sunglasses, Garrett Leight Van Buren
- Tee, North Shop Pocket Tee
- Oxford, Taylor Stitch Everyday Oxford 
- Jeans, Imogene+Willie Barton
- Watch, Techne Merlin 245 
- Boots, Red Wing Heritage Classic Chukka 3137
*Fit for the Office*
Lose the tee and tuck the in the shirt. Grab a nice belt and a pair of oxford shoes and you are ready to walk into the office. 
- Oxford, Taylor Stitch Everyday Oxford 
- Jeans, Imogene+Willie Barton
- Watch, Techne Merlin 245 
-Belt, Apolis Hoofpick Belt 
- Shoes, Red Wing Postman 3104
Soon the weather will cool off and your oxford becomes a great layering piece. We love it paired with a vintage military jacket and a navy watch cap. A little reminiscent of the post Vietnam style. 
- Watch Cap, Krochet Kids 
- Tee, North Shop Pocket Tee 
- Oxford, Taylor Stitch Everyday Oxford 
- Jeans, Imogene+Willie Barton
- Boots, Red Wing Heritage Classic Moc Toe 875
*Dressed Up*
Every now and again you've got to get a little dressed up. It can still be easy. Same oxford. Same jeans. Put on a navy blazer with a classic tie and some nice oxfords or wing tips. Now, you're ready for the party. 
- Sunglasses, Garrett Leight Lincoln 
- Blazer and tie, my old favorites from college..HA!
- Oxford, Taylor Stitch Everyday Oxford 
- Jeans, Imogene+Willie Barton
-Belt, Apolis Hoofpick Belt 
- Shoes, Red Wing Postman 3104

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A Big Backyard by Cyrus Sutton

August 21, 2015

Cyrus Sutton is an American director and professional surfer. Growing up in Southern California and dividing his time between the coast and mountains, Sutton's inventive approach to filmmaking became the basis of the outdoor surf website Korduroy.tv. http://www.korduroy.tv/ Growing up near the ocean and participating in water sports such as body surfing, bodyboarding and surfing, he sought to use cinematography to document the surf culture around him and on his travels. His commercial clients include Adidas, Apple, Corona, Reef, and Patagonia. His career has been well documented by various national publications such as Surfer Magazine and the New York Times.
Cyrus’ new travel video shows his adventures through the US Southwest this past Spring with his girlfriend Anna Ehrgott.
A film by Cyrus Sutton (instagram.com/cyrus_sutton)

Featuring Anna Ehrgott (instagram.com/annaehrgott)

Music by The Shakey Graves (shakeygraves.com)
Song “Built to Roam”

Title Art by Ciro Bicudo- (cirobicudo.com)

Supported by Reef and Leatherman

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A Generation That Will Never Be Repeated

August 14, 2015

We all revere the heroic men of the Second World War. They stood up for what they believed in and were not afraid to take action to fight for their beliefs. Tough and strong, they did what they said and said what they meant.
Plain and simple, they were the brave ones.
Edward Cunningham was strong in every sense of the word. He was not afraid of anything, and not in an arrogant way but in a matter of fact kind of way. When you come from a generation that faced the Great Depression and then survive 25 missions of bombing German submarines — I suppose little rattles you.

Having a man like that in your life certainly is impactful. It changes your outlook on life. Impressing an older sensibility gained from years of listening to stories and looking at the photos of how it once was.

North Menswear speaks loudly to Edward Cunningham's influence. If you really look and break down the products we select, it's what our grandfathers wore. Selvedge denim. Chambray shirts. Pocket tees. Boots. We could go on.

It's not about trends but timeless apparel that meets function. These items have stood the test of time for a reason and we can thank our grandfathers for that.

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Outerknown is Here

July 28, 2015

Founded by 11-Time World Champion surfer, Kelly Slater, Outerknown is a West Coast menswear brand established from an understated approach to design and an overstated approach to quality, material, and consciousness.
The concept aims to blend style, function and sustainability with the intent to protect natural resources and inspire change within the men’s fashion and apparel industry. Sustainability is not a bonus; it’s the way we should do business today.
Kelly Slater is almost a supernatural figure. His dominance of the World Tour has been earth shattering and he only seems to get better with age. All of us respect him greatly for his athleticism. Now, we have a new respect for the way he has decided to produce his new clothing line.

As surfers, we have an intimate relationship with our natural world. The ocean is our second home and we are constantly in tune with the weather, the tides, and the swell patterns. When you are so positively influenced by your environment, you want to take care of it. Slater is doing this. He has intentional created a clothing line that focuses on sustainability hopefully paving a path for men's fashion. We love the direction Outerknown is headed and are proud to stock their incredible product

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North x Almond Surfboard Collab

July 20, 2015

Almond Surfboards is one of those brands that evoke an emotional experience. From their fine surfing boards to their apparel, Almond encompasses classic California cool. 

It’s been a complete honor to work with Almond over the past several months to create our collaboration. The two boards were the outcome of a couple great conversations on our shared love of surfboards and surf history. 
Few can argue that Wayne Lynch was a pinnacle part of surf history. It was an easy choice to look to Wayne for inspiration for board one of the collab. 

The Evo Egg – A wide point aft of center single fin, loosely based on what Lynch made in 1968. The board known as the Involvement Board, was shaped in hopes that it could surf as Wayne dreamt.

For our second collab board, we looked to another pinnacle figure, Mark Richards.

The Rocket Fish – A winged swallow tail that draws inspiration from 1977 when Richards shaped a twin fin surfboard that became ground breaking. The speed and maneuverability of his shape was his secret weapon, which led him to 4 World Titles.

Both boards were shaped and glassed right here in California by Almond Surfboards. The beauty and immense quality speaks loudly as you can very well imagine and expect from these surfer craftsman. The boards have a unique fabric inlay which has the aesthetic of our shop. The western print was an intentional choice, there’s a cowboy in all of us searching for complete freedom. As surfers, we get to experience that freedom every time we enter the water.

We hope you enjoy what we’ve created together.


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July 18, 2015

As you can see, this is our new digital house. Things are new and some work still needs to be done but as some say, “it’s got good bones”.
We are glad you are here, because for us it’s not just about selling you a product. It’s about how it’s made, why it works, why we believe in it — and sharing that knowledge with you.
So come on in, stay awhile, let's tell the stories and get inspired together.

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